I don’t know who this guy is or where he came from. Admittedly, I have not seen much of his work. But I do know his name is getting bigger and bigger when placed above his movie title’s on posters. Check out the poster for his new flick Tyler Perry’s Madea Goes to Jail. If you live in NYC its in every subway station on every block. I really can’t wait for the time when his name trumps his movie titles.
I wonder who’s idea it is to make the director a brand name. Is that the studio’s choice, or does a director arrogantly storm in there and demand his name be put above his titles? Certainly I see the purpose for a director to be mentioned by name in certain cases. But that is only after years of hits and audience goodwill. Has Tyler Perry earned that name recognition yet? Apparently.