A quick video that explains how they do those cool NBA commercials. This technique was first really used to great affect in Forrest Gump. It warms my heart that in the time since that movie’s release, the average motion graphic artist can do this on a shoe-string budget and with much greater success. Technology simply affords us better and cheaper tools than ever before.
Although much simpler, the basic idea of this technique was present in Miabi Films’ 2010 Xmas series.